About Me – Graphic Design Portfolio

Hey! I'm Sam.

I'm a self-taught Graphic Designer ✺I'm a self-taught Graphic Designer ✺I'm a self-taught Graphic Designer ✺

with over 7 years experience ✺ with over 7 years experience ✺ with over 7 years experience ✺

based in East London ✺based in East London ✺based in East London ✺

A bit about me:

Hey, I'm Sam! A self-taught graphic designer based in East London. Originally from a small village just outside Leicestershire, I’ve spent the past four years in London with my partner and our dog, Mia.

I’m a well-rounded and driven designer with a knack for picking things up quickly. My skillset spans across sports design, print and packaging, editorial and digital, and branding. I’m always looking to expand my creative skill set by teaching myself new techniques and exploring different disciplines.

Currently, I’m the Graphic Design & Marketing Manager at Jim & Tonic Distillery Co. There, I help shape the brand across all areas of the business, from e-commerce and product development to physical venues and events across London and the UK.

When I'm not designing:

Outside of design, I’m usually travelling the country following my beloved Manchester City, running around the canals of East London, or listening to music recommendations from my Dad. Sundays are reserved for long walks with Mia, a coffee and a pastry.

Here are 10 random things I love (in some particular order):

Manchester City
Dogs
O’Keeffe’s Lip Balm
Nick Cave (turns out Dad was right)
Christmas
Guinness
Cereal (any time of day)
Binging a TV series
Running
Sleeping in cars (passenger only)

My experience:

Jim & Tonic Distillery Co

Graphic Design & Marketing Manager
February 23 - Present

At Jim & Tonic, I lead the creative direction across all brand touchpoints, managing the visual identity and producing digital, print, and motion content for web, social, packaging, and campaigns. I’ve played a key role in evolving the brand, including overseeing the 'Bottle for Life' rebrand, and regularly collaborate with marketing and wider teams to deliver cohesive e-commerce and white label campaigns. I stay sharp on industry trends, use data to inform creative strategy, and ensure every output reflects the brand’s voice and values.

Burleighs Gin

Graphic Design & Marketing
July 2018 - December 2022

I began at Burleighs Gin as a Junior Designer and quickly progressed to Graphic Design & Marketing Manager, leading the brand’s creative direction and marketing strategy. I helped shape the visual identity, delivered high-impact campaigns, and led collaborations with brands like Leicester City, Leicester Tigers, and the Marilyn Monroe Estate. From bespoke product design to national advertising, I oversaw everything from concept to execution, including art direction, content creation, and campaign delivery, while fostering a collaborative, growth-driven team environment.

Hinckley LRFC

Social Media Manager & Designer
August 2014 - March 2022

While playing semi-professional football for Hinckley LRFC, I took the lead in establishing and managing the club’s social media presence, building its digital identity from scratch. As the sole designer and content creator, I developed consistent matchday graphics, player features, and promotional assets that gave the club a professional, recognisable look. My work boosted fan engagement and strengthened the club’s presence within the local football community and beyond.

→ Download CV

Brands I've worked with:

Tower London
Saucony
Leicester City
Leicester Tigers
My Name's Doddie Foundation
1894 Group
Morprime Industries
Togather
Giorgio Armani Tennis Classic
Marilyn Monroe Estate
Harborough Town FC
Purity Brewing

Fancy adding your brand to the list?

Have an idea you would like to collaborate on?

Write me a message

→ Instagram
→ LinkedIn
→ CV Download